A New York dental technician has been sued after his company sold an electro-plastic toothbrush.
The lawsuit, filed Monday in Manhattan Supreme Court, accuses Robert T. O’Reilly, Jr. of defrauding customers by offering a $150 electric toothbrushing unit for $20 and claiming it could prevent tooth decay.
The toothbrush reportedly has a range of up to 100 times the normal amount of power, according to the suit.
O`Reilly, who was charged with defraud and breach of fiduciary duty, could face a maximum $50,000 fine and/or imprisonment for up to six months if found liable.
A spokesperson for the company said the toothbrush has been in use for years, and has been an important tool for many dental students.
“This was a customer’s choice and it was done by a trusted employee, not a third-party vendor,” the spokesperson said in a statement.
“The customer’s opinion is what matters.”
A spokesperson with the American Dental Association told ABC News in a prepared statement that it is “appalled” by the accusations.
“We have grave concerns about the allegations against Dr. O. We have no knowledge of any cases in which Dr. T. sold an electronic toothbrush and do not condone the practice of selling electronic products without a prescription,” the statement said.
O’Reilly has worked as a dentist in New York for the past 15 years.
He has received a $50 million settlement with the city of New York and a $250,000 settlement with New York Attorney General Eric Schneiderman over his alleged role in selling a toothbrush to people who never received one.
O`Reilly’s attorney did not immediately respond to ABC News’ request for comment.